Social Media Training Courses

Duration: 1 Day

Course Objective:

Learning Outcomes: • What is Social Media Marketing what does it entail? • How to use Social Media channels effectively • How to implement a Social Media strategy

Course Contents:

What is Social Media?

Social Media Platforms

Case Studies and Statistics

Evolution of marketing communications

• Broadcast (1 to many)
• Viral (1 to many to many)
• Social (many to many)

Understand your Customers

• Business Objectives (4 objectives)
• Show the world
• Spread the word
• Support the Community
• Humanize the brand
• Customer behaviour and profiling
• Market segmentation
• Social Media optimization

Marketing Principles

• The digital marketing mix
• Effective channel selection
• Creating and implementing a social media strategy
• Conversion

What our attendees have said about us: